SEO Guides
Learn SEO — Plain English Guides
Everything you need to understand your SEO audit results and fix issues yourself — no jargon, no agency fees.
All Guides
SEO vs AEO vs GEO
What each discipline means, how they differ, and which ones your website actually needs.
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Page Title Tag
The most important on-page SEO element. Learn the ideal length, format, and common mistakes.
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Meta Description
Craft compelling descriptions that improve click-through rates from search results.
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HTTPS & SSL
Why a secure connection is a Google ranking signal and how to migrate safely.
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Heading Structure
How to use H1–H6 tags correctly to signal content hierarchy to search engines.
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Content Quality
Word count, readability, and depth — what Google looks for in quality content.
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Image Alt Text
Make images accessible and discoverable in Google Image Search with proper alt attributes.
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Canonical URLs
Prevent duplicate content issues by telling Google which version of a page to index.
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Open Graph & Social
Control how your pages look when shared on Facebook, LinkedIn, and other social networks.
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Structured Data
Use Schema.org markup to unlock rich snippets — star ratings, FAQs, and more in Google.
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XML Sitemap
Help search engines discover and crawl all your pages with a properly formatted sitemap.
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robots.txt
Control which pages search engine bots can and cannot crawl on your website.
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Page Performance
Page speed is a ranking factor. Learn how page size and load time affect your SEO.
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AEO — Answer Engines
Win featured snippets, Google AI Overviews, and People Also Ask boxes with structured answer content.
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GEO — AI Visibility
Get cited by ChatGPT, Claude, Perplexity, and Bing Copilot. The new frontier of search optimisation.
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